The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’
Most of the times we only think of the general how’s and why’s where as for innovation, one has to think out of the box and be creative and innovative in imagining whats possible. And the best way to do this is to find different ways to do or get things done using the prevail ant or different resources. In business, always a solution is what becomes in demand. So an equally valid question to “why” is “why not” because that will bring up new revolutionary ideas.